WHAT DOES A BRAND HAVE TO DO TO CONVINCE A SHOPPER TO CHOOSE IT ABOVE ALL OTHERS?
By: Research
Aug 20, 2018
What does a brand have to do to convince a shopper to choose it above all others? It must embody—and communicate—two vital factors: trust and dynamism. Though the optimal combination...
6 IN 10 MILLENNIALS CONSIDER SOCIAL MEDIA THE NEW POWER OF YOUTH.
By: Research
May 18, 2018
The days of the rebel without a cause are gone. In contrast to the “against” status that defined youth in previous decades, today’s young people are hackers rather than revolutionaries,...
AMONG MILLENNIALS, 67% OF WOMEN AND 43% OF MEN BELIEVE IT WILL BE WOMEN WHO WILL LEAD CHANGE IN THE WORLD.
By: Research
Mar 17, 2018
Nearly half a century ago, the women’s liberation movement was in full swing and young females had a choice to make: cling to tradition or ride the feminist wave wherever...